# Reactor — full plain-text summary Reactor is an agentic go-to-market intelligence platform operated by Emelum, available at https://reactorapp.co. Coordinating AI agents monitor a market, cluster public conversation into named narratives, map the accounts carrying them, generate strategy and audience-specific briefs, and draft fact-checked content that a human approves before publication. Nothing is published automatically. ## Core concepts Narrative intelligence: detecting, clustering and tracking the recurring stories told about an organization, so teams respond to the story rather than to individual posts. Narrative cluster: a group of posts expressing the same underlying claim, collapsed into one named storyline with reach and momentum metrics, provenance back to source posts, and a specificity score that rejects vague topic labels. In localized workspaces, cluster names are written in the workspace language. Echo: a short public response written to amplify a supporter or counter an adversary, drafted in the voice and language of the account that will post it, reviewed and fact-checked before dispatch. Actor mapping: identifying the accounts, publications and communities that carry a narrative and labelling each as supporter, adversary or neutral. Watchlists are capped per actor type so monitoring stays deep. Cultural context kit: a workspace pack of local knowledge — language, local actors and their stances, local references, tone rules — that keeps output native to a market instead of translated into it. Master brief: the single document giving every agent its positioning, audiences, coalitions, adversaries and stances. Editing it changes the behaviour of the whole workspace; edits are gated and audited. Campaigner brief: an audience-specific action pack turning a narrative into recommended messaging, channels and content variants, deliverable to Slack and email with approval gates. Live creator: a persona with a defined identity, language and stance that holds conversations over web chat, public links or messaging channels. Creator names and voices are unique per workspace. Credits: the unit of usage. Subscription tiers include a monthly allocation; credits are consumed by scans, clustering, strategy generation, content production and creator conversations. Generative engine optimization (GEO): making a brand's information easy for AI assistants to retrieve, quote and attribute — answer-first pages, consistent entity naming, structured data, and presence in the conversations models read. ## Agents Operations Director, Ecosystem Scout, Audience Analyst, Sentiment Analyst, Competition Analyst, Narrative Analyst, Strategy Architect, Campaign Director, Creator Studio, Content Producer, Creator Studio and Ghostwriter, plus SEO and reactive writing capabilities. Each agent reads the master brief and workspace editorial guidelines before generating output. ## Workflow 1. Create a workspace and set the market, primary language and the entity being defended or promoted. 2. Write the master brief: positioning, audiences, coalitions, adversaries, stances. 3. Connect sources; the Ecosystem Scout discovers actors, which are labelled supporter or adversary. 4. Detect narratives: posts are clustered, scored for exposure and momentum, filtered by relevance feedback. 5. Generate strategy and audience-specific campaigner briefs. 6. Draft variants in the workspace language, fact-check them, and approve them by hand. 7. Publish to connected channels and track delivery state and connection health. ## Who uses Reactor Communications teams that need to see a narrative while it is still small and respond the same day. Growth marketing teams that build content pipelines from live market conversation rather than opinion. Agencies managing several isolated client workspaces from one platform. Founders who need market visibility without hiring a communications department. ## Frequently asked questions Q: What is Reactor? A: An agentic go-to-market intelligence platform whose agents monitor a market, cluster narratives, map actors, generate strategy and briefs, and draft reviewed content for publication. Q: How is it different from a social listening tool? A: Listening tools stop at the dashboard and report mention volume and sentiment. Reactor clusters mentions into named narratives with the actors that carry them, and continues through strategy and fact-checked content. Q: Does Reactor publish automatically? A: No. Every variant must pass a fact-check audit trail and explicit human approval before dispatch. Q: Where does the data come from? A: Public posts and articles on the platforms and sources each workspace configures, enriched with web crawling. Collection budgets are capped per workspace. Q: Does Reactor work in languages other than English? A: Yes. Localized workspaces generate natively in their primary language, including narrative names, and support right-to-left languages in the interface and in generated content. Q: How does pricing work? A: A subscription tier unlocks platform access and includes a monthly credit allocation; credits meter usage. Top-up packs and optional capped auto top-up cover heavy months. A free start is available. Q: What happens if credits run out? A: A low-balance warning appears; if the balance is depleted, credit-consuming operations pause until the next billing cycle, a top-up or an upgrade. Q: Can auto top-up overspend? A: No. It is protected by a pending-charge guard, daily charge and amount caps, a cooldown between attempts, and a circuit breaker that disables it and alerts when limits are hit. Q: How is workspace data isolated? A: Each workspace has isolated data with row-level security, role-based member access, and encryption in transit and at rest. ## Canonical URLs https://reactorapp.co/ , /product , /how-it-works , /agents , /pricing , /use-cases , /partners , /security , /contact , /glossary , /glossary/{term} , /faq , /compare/reactor-vs-social-listening , /compare/reactor-vs-ai-content-tools , /solutions/communications-teams , /solutions/growth-marketing , /playbooks and its guides.